Consumer Behavior and Purchase Intention towards Electric Vehicles

Abstract

The increasing environmental concerns, rising fuel prices, and advancements in technology have significantly influenced consumer preferences in the automotive sector, leading to growing interest in Electric Vehicles (EVs). This study examines consumer behavior and purchase intention toward EVs by analyzing key psychological, economic, and social factors that shape decision-making processes. environmental awareness, perceived cost savings, and government incentives are major drivers encouraging consumers to consider EV adoption. Additionally, factors such as brand perception, product reliability, and technological features like battery range and charging infrastructure play a crucial role in shaping consumer attitudes. Social influence and changing lifestyle preferences further contribute to the growing acceptance of electric mobility. However, the study also identifies several barriers that negatively affect purchase intention, including high initial cost, limited charging infrastructure, range anxiety, and lack of awareness. Trust in new technology and perceived risks associated with battery performance and maintenance also influence consumer decisions.