Online Banking and the Happiness of Indian Customers

Abstract

With the advent of technology-driven financial services, digital banking has revolutionized the Indian banking sector, making them more accessible, efficient, convenient, and speedy for users. Modern financial services in India cannot function without digital banking, thanks to the proliferation of smartphones, internet, and online payment systems as well as government programs that encourage digital transactions. Digital wallets, online cash transfer systems, ATMs, internet banking, mobile banking, UPI, and other services have revolutionized the way clients engage with banks. examines the idea of online banking and how it has affected happiness among Indian customers. How digital banking is making banking more accessible, faster, more inclusive, and more convenient for customers. Any time, any place, consumers can use digital banking services to do a variety of financial tasks, including sending and receiving money, paying bills, managing accounts, applying for loans, and making online purchases.